Consumer Preferences for Effortless Shopping on Connected Devices

In today's digital age, connected devices have become an integral part of our daily lives, transforming how we shop and interact with brands. A recent report, based on surveys with over 4,600 U.S. consumers, revealed fascinating insights into the evolving role of connected devices in the shopping experience. It found that a staggering 74% of consumers use their connected devices while shopping, with 55% specifically logging in to enhance their shopping efforts.

Delving deeper into consumer preferences, the report identified key features that shoppers desire to further augment their shopping experience. Topping the list, with 41% of respondents expressing interest, is the ability to snap a photo of a desired item with their smartphone and be redirected to the product page for purchase. Additionally, 38% of consumers are keen on a feature that allows them to visualize potential purchases in their living space or on themselves.

Moreover, 34% of respondents are intrigued by the idea of a smart dressing room mirror that suggests complementary items, while a similar percentage expressed interest in an app that can order and pay for their morning coffee en route to work. Another sought-after feature is touch-screen functionality that enables viewers to purchase items featured in streaming shows, a desire echoed by one-third of survey participants.

The strong interest in these digital enhancements suggests a growing demand for friction-free shopping experiences. With advancements in technology, many of these features may soon become commonplace, catering to consumers' desire for convenience and seamless transactions in their shopping journey.