Kubera
September 17, 2024
•
5
min read
Apple’s new Tap to Cash feature has created quite a buzz. This feature allows iPhone users to send money to each other simply by bringing their devices close together, using near-field communication (NFC). While it sounds innovative, the concept actually dates back to the late '90s.
With just a tap, iPhone users can make P2P payments without sharing personal information. While it’s a sleek update compared to older systems, we need to consider whether it’s a true innovation or just a polished upgrade.
Limitations of Tap to Cash
Despite its smooth functionality, Tap to Cash has significant limitations. It only works for iPhone users with Apple Cash, currently available only in the U.S. This means that while Apple is offering a new feature, its user base is limited compared to the broader vision of P2P transfers across devices.
Additionally, Tap to Cash is restricted to in-person transactions. In a time when digital commerce is booming, this limitation makes it less practical. While Apple suggests using it for everyday situations, like splitting a bill, many P2P payments today are done online. For many users, the convenience of using an app at any time outweighs the novelty of tapping devices.
Where True Innovation Lies
Is Tap to Cash a real innovation or just a fun feature with limited appeal? Historically, meaningful advancements in payment technology lead to widespread adoption. Although no major P2P service has introduced a similar NFC feature yet, that may change as the market grows.
Interestingly, while P2P payments might not be where the most innovation is occurring, the NFC technology behind Tap to Cash has significant potential in consumer-to-business (C2B) transactions. For small businesses, such as garage sales or pop-up shops, NFC-enabled payments provide a convenient way to accept money. Companies like SumUp already offer app-based Tap to Pay solutions for iOS and Android, supporting various payment methods, including debit and credit cards and digital wallets. Importantly, these solutions also allow for cross-border payments, unlike Tap to Cash.
The Future of Payments
Looking ahead, it’s clear that technology will continue to shape the future of payments. While Apple’s Tap to Cash is a step forward, real innovation seems to lie in expanding digital payment capabilities and enhancing cross-platform use.
Although we see value in Apple’s latest offering for Apple users, the most transformative changes are likely to come from technologies that improve accessibility and convenience for both consumers and businesses. So, while Tap to Cash may grab attention now, we believe the real excitement is yet to come.