26 Jun Mobile, NFC & Contactless payments: Better Customer Experience, Better Sales
Mobile, NFC & Contactless Payments are all great ways for your business to enhance its customer experience. Happy customer’s means return customers and you know what that means – increased sales and better business!
No matter what type of business you are; a gift shop, a café, ski resort, gas station even a grocery store, by making it easier for customers to make purchases with their credit or debit card, your bottom line can really grow.
So how can you really make a difference and enhance your customer experience?
1. Let your customers know they can pay with contactless or NFC and that it’s faster and EASIER.
No PIN? No Problem! All your customers have to do is tap and go. No PIN or signature necessary just smiles. Bonus – if customers have a smart phone they can even use their smart phone to pay too with NFC.
2. Let your customers know that NFC, Contactless, & mobile payments are secure.
They more secure than using a swipe solution or even a chip & PIN solution. Most people are not convinced yet but explain to them that it’s safer because it sends encrypted data back and forth between the card and the terminal. Click here to learn more about how it works.
3. Stay ahead of the curve – get NFC and Contactless Payments enabled terminals.
MasterCard’s VP of advanced Payments looks at NFC, Contactless, and EMV payments as technologies that should be implemented at the same time. He quotes “Do it once, do it right, and future proof yourself as much as possible”. In addition, total spend is also 54% higher for customers who use MasterCard contactless vs. those who do not.
Your customers will enjoy the convenience once they get a better understanding on it. Put your self in their shoes, what would they want the most? Convenience, security, technology? I think so, it pays to make it easier for your customers to purchase your products and services.
If you would like to learn more about these benefits, we highly recommend reading Accenture’s survey on the Mobile Payments habits of North Americans. You can download the PDF here.