Tapping into Generation Y: Nine Ways Community Financial Institutions can use Technology to Capture Young Customers

Tapping into Generation Y: Nine Ways Community Financial Institutions can use Technology to Capture Young Customers

Source: firstdata.com
Author: Greg Constantine
Type: White Papers

Accounting for 28 percent of the population and growing up fast, Generation Y is on track for an annual income of $3.4 trillion and to surpass Gen X and Baby Boomers as the top earners by 2018. This is a lucrative group that financial institutions can’t afford to ignore.

Our white paper, “Tapping into Generation Y: Nine Ways Community Financial Institutions Can Use Technology to Capture Young Customers,” takes an in-depth look at Generation Y, what motivates them and what they demand from a financial services partner.

Read more and download the white paper at firstdata.com