The Changing Role of a CMO – Live Stream Event


Customers and CMOs: The New Digital Conversation

Join IBM and Harvard Business Review along with leading marketing executives for a discussion of a new global servey of 1,700 Chief Marketing Officers and their strategies for success.

In this digital era, globalization has brought the world to everyone’s backyard. Every customer can be a broadcaster, publisher and a critic: there is no place to hide. Today’s CMO must cover more ground, use more technologies and channels, and be more accountable and transparent that ever before.
How are the world’s leading CMOs meeting these challenges? How can CMOs ensure they understand their customers, provide those continuous interactions that foster that relationships and use the right metrics to measure value and capture results?

Join Harvard Business Review for a first look at findings from an IBM Institute of Business Research global survey of 1,700 leading CMOs, followed by an interactive panel discussion featuring CMOs talking about the tough questions they face and their strategies for gaining competitive advantage in the new marketing landscape.

The panel will include:Elisa Steele, Executive Vice President and CMO, Yahoo!Jon Iwata, Senior Vice President, Marketing and Communications, IBMThe event will include a live question and answer session with our panelists. Your voice is critical to the discussion and to the executive report which will be written from this event.

Event Details

Friday, October 14th, 2011

8:30 a.m.
Virtual Briefing
Center Opens

9:00 – 10:45
Study Highlights & Panel Discussion

10:45 – 11:00
Live Interactive Chat

After the event, you will receive a Key Learnings Summary, which captures the key insights from the event.

Register Now

RSVP by October 1, 2011
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