22 Nov Tourism Vancouver recognized at Best in B.C. tourism awards
A total of eight awards were given out at the B.C. Tourism Industry Awards on Oct. 25 at the Victoria Conference Centre to recognize excellence, innovation and foresight in supporting B.C.’s tourism industry.
Presented by the Tourism Industry Association of B.C. (TIABC) and the Ministry of Jobs, Tourism and Innovation, the evening event paid tribute to some of B.C.’s best and brightest as it honoured individuals and organizations that have made a positive effect on the local tourism industry.
“The tourism industry is extremely diverse and complex, yet we all share the same goals,” says Stephen Regan, president and CEO of TIABC. “That’s why the awards are so important. This annual event provides us with an extraordinary opportunity to come together, and recognize excellence.”
Tourism Vancouver was presented with the T4G Limited Technology in Tourism Award. This award recognizes a person or company that has implemented technology in an innovative way to enable their tourism business to succeed in British Columbia. Tourism Vancouver’s newest innovative platform, the Vancouver Specialist Program, educates the travel trade with an educational, interactive, online tool designed to help travel agents and sales staff worldwide sell Vancouver more effectively. With this enhanced knowledge, agents can better service their clients, even if they’ve never visited the city.
The Vancouver Sun and Province Best Tourism Marketing Campaign Award was given to Capilano Suspension Bridge for their newest attraction, CLIFFWALK. This award recognizes a British Columbia tourism organization for their success in launching an innovative marketing campaign to increase business and enhance the tourism industry in British Columbia. CLIFFWALK follows a granite precipice along Capilano River and has a labyrinth-like series of unobtrusive narrow cantilevered bridges, stairs and platforms, where guests enjoy stunning river views and travel through rainforest vegetation to previously unexplored areas of the park. The successful integrated marketing campaign was developed to create awareness about the new CLIFFWALK and to increase paid admissions at Capilano Suspension Bridge.
The B.C. Tourism Industry Awards were held in conjunction with the 18th Annual BC Tourism Industry Conference the largest and most significant tourism industry event of the year.
With over 50 types of tourism products found in six distinct regions and countless communities provincewide, tourism epitomizes how small and medium-sized businesses contribute to the economy. In 2010, the tourism sector:
• Employed 127,000 British Columbians; • Generated over $13.4 billion in revenue for tourism related businesses; • Contributed over $1.2 billion to provincial government revenues. • BC has nearly 18,000 tourism-related businesses province wide.
The Tourism Industry Association of British Columbia, formerly known at the Council of Tourism Associations of BC, is an association of tourism-related organizations and businesses representing the tourism sector throughout British Columbia. As the voice of the $13 billion tourism sector, TIABC works with government, the business community, media and other sectors to advocate for the 18,000 tourism businesses in B.C. www.tiabc.ca